Literacy Volunteers of Tucson
2011
Description
Branding and awareness campaign for the Literacy Volunteers of Tucson.
Fields
Branding
  • Literacy Volunteers of Tucson
    Branding & Awareness Campagin
  • I began Ad2 Tucson's public service campaign where the club selects a worthy local non-profit to receive a pro-bono advertising campaign. First recipient was the Literacy Volunteers of Tucson. We created a $180K campaign that included a new brand identity, magazine & newspaper ads and radio spots. The campaign generated 40 new volunteers and increased donations for the organization.